Audience Editor, NYT Wirecutter

5+ years in a newsroom, audience, or editorial marketing role with substantial experience in writing, editing, or programming for digital audiences.

Demonstrated experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels; familiarity with ecommerce or product-focused journalism.

Excellent editorial judgment, line-editing skills, and a strong sense of how to translate rigorous reporting into clear, compelling, and trustworthy copy.

Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.

Comfort working cross-functionally with product, marketing, commerce, data, and creative partners, and an ability to advocate for reader-first, journalism-informed decisions.

A deep interest in Wirecutter's mission and a commitment to upholding our standards for independence, rigor, and service journalism in all Store-related communications.

$88,740

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$88,740 USD

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.

Wirecutter is seeking an editor to lead programming and personalization for our ecommerce initiatives, with a particular emphasis on the Wirecutter Store.

You will be the editorial lead for how we talk about the Store — crafting language, frameworks, and campaigns that invite readers in, explain what the Store is, and bring them back during major editorial moments throughout the year.

As audience editor for ecommerce, programming, and personalization, you will focus on three core areas: messaging, copy, and alignment with stakeholders around big editorial moments; audience strategy, lifecycle flows, and personalization rooted in our standards; and editorial programming and email support that tightly links our journalism to new platforms.

As an audience editor, you will report to Wirecutter's deputy director of newsletters and programming, and collaborate closely with colleagues across newsletters and programming, audience at large, Wirecutter's newsroom, as well as our commerce, marketing, product, and analytics teams.

You will drive the editorial voice of Store-related messaging, build and maintain a unified promo calendar, and design tests and experiments to deepen engagement while valuing Wirecutter's standards for independence and trust.

You'll bring thoughtful editorial judgment, comfort working with data, and a sense of how lifecycle messaging, personalization, and on-site experiences can work together to serve readers.

You will report to the Deputy Director, Newsletters and Programming, NYT Wirecutter.