Director, Search Strategy

Director, Search Strategy, you will…

Build and formalize Orchestra’s AEO Insights framework

: Architect scalable, repeatable processes for analyzing search behavior across traditional SEO channels and emerging AI-driven discovery systems.

Define methodologies, taxonomies and KPIs that standardize how insights are generated and applied across teams.

Work strategically to ensure these frameworks inform platform development, internal tooling and new productized insight capabilities.

Develop and continuously refine the AEO tool ki

$110,000 – $135,000

#LI-BM1

Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including:

BerlinRosen

,

Civitas Public Affairs Group

The Director of Search Strategy is a strategic leader responsible for building, scaling, and operationalizing Orchestra’s AEO (AI-Enhanced Optimization) intelligence offering.

You will architect the frameworks, tools, methodologies, and insight engines that power our clients’ discoverability in an AI-driven search landscape.

This role elevates beyond execution — it is about designing the system that enables Orchestra to deliver cutting-edge search intelligence at scale.

You will develop a cohesive AEO insights discipline that blends data science, AI-driven search analytics, strategic storytelling, and audience understanding; ensuring our clients not only appear in traditional search but are also surfaced, summarized, and recommended by emerging AI-driven engines and multimodal interfaces.

You will collaborate extensively across the Strategy, Insights,search and  Product teams to translate complex AEO data into compelling narratives and actionable recommendations.

In close partnership with the Product team, you will help shape the development of new systems, data models, automation workflows, and internal platforms that advance Orchestra’s search intelligence capabilities — enabling the organization to lead the industry in AI-powered search strategy.

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms

BerlinRosen

,

Civitas Public Affairs Group

,

Derris