Head of Lifecycle Marketing

We are seeking a strategic, data-driven Head of Lifecycle Marketing to lead and scale lifecycle strategy across our multi-sided marketplace - serving D2C members, our therapist network, and our B2B business.

This leader will own the end-to-end lifecycle vision across all customer and provider touchpoints, driving engagement, retention, reactivation, and lifetime value across audiences. As the head of LCM, you will architect cohesive, data-driven lifecycle strategies that align product experience, brand, messaging, and business outcomes across multiple lines of business.

You will partner closely with Executive Leadership, Product, Data Science, Analytics, Engineering, Brand, and B2B stakeholders to ensure lifecycle marketing is embedded across the organization. This role requires a leader who can operate at both strategic and operational altitudes - setting long-term vision while ensuring world-class execution.

By leveraging data and experimentation, you will create and refine automated journeys that enhance the customer experience and deliver measurable growth in key business KPIs. This is a high-impact leadership role for a lifecycle expert who thrives at the intersection of marketing, technology, and data.

12+ years of experience in CRM or lifecycle marketing, with 5+ years in senior leadership roles

Remote work with regular in-person bonding experiences sponsored by the company

Competitive compensation

Holistic perks program (including free therapy, employee wellness, and more)

Excellent health, dental, and vision coverage

401k benefits with employer matching contribution

The chance to build something that changes lives – and that

Lifecycle Vision & Strategy

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As the

Head of Lifecycle Marketing

at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.