Senior Product Manager — Predictive Growth (pLTV)

Working knowledge of mobile and web user acquisition — how bidding, attribution, and campaign optimisation actually work, including privacy frameworks such as SKAN/ATT or Privacy Sandbox.

Hands-on experience with mobile attribution platforms (AppsFlyer, Adjust, Branch, Firebase) and modern measurement frameworks (SKAdNetwork, GA4).

Exposure to Marketing Mix Modeling, incrementality testing, holdout design, or causal inference techniques.

Familiarity with feature stores (Databricks, Tecton, Feast) and modern MLOps tooling.

Subscription-app, health & wellness, or femtech domain background.

Exposure to agentic AI or LLM-orchestrated workflows for ML experimentation, research, or model evaluation.

Opportunity to participate in Flo’s performance incentive scheme

Paid holiday, sick leave, and female health leave

Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents

Accelerated professional growth through world-changing work and learning support

In-person collaboration and work in a hybrid model, with 3 days per week spent in the office

5-week fully paid sabbatical at 5-year Floversary

As Senior Product Manager for Predictive Growth at Flo, you'll own Flo's predicted Lifetime Value (pLTV) platform across iOS, Android, and Web.

pLTV is the shared signal behind UA bidding, budget allocation, creative-testing prioritisation, finance forecasting, and roadmap decisions across the organisation — making it one of the highest-leverage PM roles in growth.

You'll work with a team of data scientists, machine learning engineers, and data engineers running Flo's production pLTV models across short-horizon (intra-day) and long-horizon (M15+) predictions.

You'll drive accuracy improvements, expand signal coverage across platforms, and extend pLTV's reach into new decision domains.

You'll also help scale Flo's in-house agentic experimentation system — already delivering 30%+ quality gains — and contribute to the next generation of Flo's marketing measurement stack, including Marketing Mix Modeling and incrementality testing.

This is a senior IC role with company-wide visibility, partnering with leadership across User Acquisition, Finance, Analytics, and Engineering.

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like: