alan

Acquisition Product Marketer - Small and Medium Businesses

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At a Glance

Location
Paris, Lyon, Marseille, Bordeaux, Madrid, Barcelona, Bruxelles
Employment
FULL_TIME
Experience
3+ years
Department
Alan
Posted
2026-03-12

Key Requirements

Domain Knowledge

  • Healthcare
  • Insurance
  • Marketing
  • SaaS

Benefits & Perks

Health Insurance

es Familiarity with health insurance, HR tech, or SMB sales motions Experien

Requirements

You obsess over how things are said.

You know that the right story, the right sentence, the right framing is what makes or breaks a deal. You translate complex topics into compelling messages, you iterate on copy and narrative until it lands — and you can tell the difference between "fine" and "great."

You are ruthlessly detail-oriented.

You sweat the deck, the sentence, the visual. You don't ship work you're not proud of.

You go on the field first.

You seek customer contact, test your ideas in real conversations, and bring back insights that change your roadmap. You don't build in a vacuum.

Responsibilities

Define and evolve Alan's pitch, objection-handling playbook, and competitive differentiation for SMB customers from discovery to offer. This means for instance creating, maintaining, and regularly updating pitch decks, product knowledge bases, objection libraries, and battle-cards that will be used by our entire Sales team to grow our business.

Build a structured system that adapts our core narrative and assets to 10+ market segments (from Tech to Industry).

Own Sales adoption: you integrate your work into the Sales enablement roadmap to make sure what you created is actually used. You deliver training sessions to the Sales team that are interactive, memorable and build up their Sales mastery.

Run a structured feedback loop collecting signals from customers, Sales, and the market and proactively bringing them back to Product, Brand, and leadership to influence what we build and how we sell.

Spend regular time in customer meetings (~2/month) to test your narratives live and bring back proof points from the field.

About the Company

Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.

By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.

We partner with tens of thousands of companies across France šŸ‡«šŸ‡·, Spain šŸ‡ŖšŸ‡ø, Belgium šŸ‡§šŸ‡Ŗ, and Canada šŸ‡ØšŸ‡¦, serving over a million members.

Mission is the Boss

— We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.