[WEBTOON] Global Brand Marketing Manager

5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries.

Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns.

entertainment landscape, media ecosystem, and consumer trends.

Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.

Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.

Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement.

As a member of the Global Brand Task Force, help build WEBTOON's brand foundation in the U.S.

and globally, and develop short, mid, and long-term strategies to drive brand growth.

Shape WEBTOON's brand marketing vision, positioning, and core messaging.

Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels, and keep brand initiatives aligned with measurable user growth goals.

Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end—from planning through execution - including digital advertising, OOH, experiential, strategic partnerships, and influencer/celebrity partnerships.

Manage campaign budgets, timelines, and agency/vendor relationships, working in close partnership with the Creative team.

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.

With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Disney+, Crunchyroll, and other screens around the world, and the company’s content partners include The Walt Disney Company, HYBE, and DC Comics, among many others.