Manager, Audience Analytics

4+ years of experience in audience strategy, data analytics, account-based marketing, B2B marketing, or a similar role.

Strong understanding of audience segmentation, targeting, and activation techniques including B2B firmographic and technographic attributes, account scoring, and ABM intent signals.

Experience developing ICPs and building, maintaining, and optimizing target account lists based on intent data, engagement signals, and business objectives.

Experience working with ABM tools, i.e., ZoomInfo, Demandbase, 6sense, and/or other account-based lead generation partners and platforms.

Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).

Familiarity with data analysis and visualization tools (e.g., Excel).

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

The Manager, Audience Analytics is a valuable team member supporting the development and execution of audience and account-based strategies for a major B2B client. Collaborating closely with senior team members, you will contribute to data-driven audience visions and help turn them into action. You will use data to find insights that inform audience segmentation and targeting, supporting the Director and Group Director in their strategic work.

The Manager will work with internal strategy, analytics, media planning, and activation teams to ensure audience and account-level insights are used in marketing and media decisions. This role requires a good understanding of audience segmentation, account-based marketing methodologies, data analysis, and how to use platforms including ABM and intent data tools to build audiences, with a focus on helping to drive business growth for the client.

Audience Strategy & Insights:

Support the development of audience strategies that align with the client's marketing goals, including building ideal customer profiles (ICPs) for ABM campaigns that define firmographic, technographic, and behavioral attributes of high-value accounts to maximize engagement and conversion rates.

Research and monitor market trends, competitive intelligence, and emerging intent data sources to inform audience targeting and ABM strategy recommendations.