Digital Shelf SEO & GEO Manager

5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes.

Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central.

Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM.

stakeholders from sales, marketing and IT.

Analytical prowess with ability to triangulate consumption trends with digital shelf & clickstream analytics.

Deep alignment with Riverside’s values and purpose-driven approach.

As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLM’s, & retailer digital shelf environments.  This role partners closely with MarTech, IT, brand, & multiple agency teams to ensure item attributes are accurate, PDP’s are compliant, content is compelling, and continuous optimization efforts are in place.

In addition to driving the PDP content agenda on Retailer.com, this individual will also lead agentic commerce capability development to improve brand discovery and consideration at scale.  This includes (but is not limited to) ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms.

Finally, the Digital Shelf SEO & GEO Manager will function as the digital shelf SME leading diagnostic reporting & competitive intelligence via Profitero, Stackline, and various other reporting tools.  They will play a vital role in delivering executive-level performance insights, along with analytics support behind robust PDP test & learn plans.

This is a high-impact role in a high-growth business with influence on both near-term performance and long-term channel evolution.