Associate Marketing Director

10+ years of marketing experience in life sciences, diagnostics, or biotech

Proven experience in both strategic marketing leadership and operational execution

Demonstrated experience in product lifecycle management, product development support, and commercialization

Strong analytical capabilities with the ability to translate data into actionable insights

Strong understanding of oncology diagnostics and EMEA healthcare market dynamics

Experience supporting platform transitions (e.g., NGS or technology migration)

The Associate Marketing Director is accountable for the commercial regional marketing strategy and enhance product leadership of Veracyte’s IVD oncology portfolio internationally.

This role combines regional commercial ownership driving adoption and localization of global marketing messaging across markets with the purpose of growing the brands, increasing adoption and establish production leadership across regions.

The role acts as the key bridge between global strategy and regional strategic execution, while representing the voice of the customer, market, and business in product development and commercialization decisions.

In collaboration with Global Marketing Teams, define and own the international IVD regional marketing strategy by product, segment, and geography; translate market dynamics and customer insights into strategic direction and execution priorities; identify opportunities, barriers, and competitive positioning

Contribute to product lifecycle management providing input to the global marketing team for feature prioritization, concept development, testing, and continuous product improvement; to ensure alignment between product evolution and market needs

Provide input to the global marketing team and/or other cross functional development forums to ensure alignment with the international team for complete customer and technical requirements for product development and represent customer, and regional business perspectives