wppmedia
Senior Media Planner
At a Glance
- Location
- Montreal, Canada
- Experience
- 3+ years
- Posted
- 2026-03-31T14:48:23-04:00
Key Requirements
Required Skills
Certifications
- CPA
Domain Knowledge
- Advertising
- Insurance
- Marketing
- Media
- Medical
Benefits & Perks
plans, vision, and dental insurance, significant paid time off, preferentia
Requirements
Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
Experience working with a range of clients in a digital environment
Demonstrates understanding of media basics and concepts:
knowledge of different buying methods such as CPM, CPC, CPE, CPA
Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
Responsibilities
Day-to-day responsibility involving the planning and execution of digital media campaigns
Present media plan recommendation and POV’s to client
Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
Decision making on campaign optimization and strategic changes
Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
Assist with tracking media expenditures to ensure agency and client budget compliance