Measurement Lead, Marketing Science

6+ years of experience in Marketing Analytics and Measurement.

Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies.

Proficiency in R, Python, and SQL.

Experience with ETL tools, such as Funnel.io and Fivetran.

Strong understanding of full-funnel marketing strategies.

Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools.

Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.

Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.

Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.

Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.

Ensure that insights are actionable and tied to client business goals.

Provide strategic advice and "so what" insights for ongoing measurement optimization.