Director of Customer Marketing

6+ years experience in B2B marketing, including experience in customer marketing, account-based marketing, or growth marketing

Experience designing campaigns that influence complex buying groups

Strong track record of partnering with Sales and Customer Success teams

Ability to translate technical topics into compelling marketing narratives

Systems thinker who can identify repeatable patterns in expansion opportunities

Excellent project management and stakeholder alignment skills

Our customers are some of the most advanced hardware companies in the world. They’re designing electric vehicles, heavy machinery, aerospace systems, and complex industrial equipment. Inside those companies, there are often dozens or hundreds of engineers who could benefit from CoLab — but haven’t heard our story yet.

As Director of Customer Marketing, your job is to change that. You will own expansion pipeline at CoLab. Your mission is to design marketing campaigns that open doors inside our existing customer base, helping account teams reach new stakeholders, new teams, and new opportunities.

This is not a lifecycle marketing role. You’ll operate more like a campaign architect embedded with our account teams. You’ll identify expansion opportunities, design compelling offers that resonate with engineers and engineering leaders, and rally the marketing team to bring those campaigns to life.

Sometimes that might look like:

a technical workshop tailored to a specific customer division

a thought leadership webinar targeting multiple strategic accounts

At CoLab, we want to help mechanical engineering teams bring life-changing products to the world years sooner. Our customers include the world’s largest, most advanced manufacturing companies – like Ford, Johnson Controls, and Bombardier.

We build AI and collaboration software that helps product development teams complete better, faster design iterations. Any time an engineer needs to make a design decision, they open CoLab. They can visualize and compare designs, discuss them with other people, track comments, and get AI-powered suggestions based on their organization’s collective technical knowledge.