okta
Director, Marketing Analytics
At a Glance
- Location
- Bellevue, Washington; Chicago, Illinois; San Francisco, California
- Experience
- 12+ years
- Posted
- 2026-07-28T12:53:42-04:00
Key Requirements
Required Skills
Domain Knowledge
- Marketing
- Media
- SaaS
Benefits & Perks
health, dental and vision insurance, 401(k), flexible spending account, and
Requirements
12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS
5+ years managing and developing analytics teams; strong leadership skills
5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)
Track record of using data to drive business strategy and budget decisions
Experience across enterprise sales, product-led growth, and partner marketing models
Deep expertise in marketing attribution modeling and multi-touch measurement
Responsibilities
Lead and develop a team of analysts; establish best practices and build team capability
Own attribution modeling and full-funnel measurement across all marketing channels
Take the insights and translate data into actionable insights for marketing leaders across the business.
Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis
Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams
Implement AI/ML capabilities for predictive modeling and automated insights