Sr. Product Marketing Manager

Creative, out-of-the-box marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industry

Demonstrate knowledge and skills in 11 of the 15 categories in the Pragmatic Marketing Framework that are aligned with product marketing management

Exhibit an ability to mentor and teach product managers in 9 of the 15 categories aligned with product marketing management including Customer Acquisition and Customer Retention as required categories

Working knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefs

Ability to deliver presentations in small and large group settings

Ability to initiate, perform and analyze market research projects

This position is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives.

Work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness.

Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs.

Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel.

Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs.

Develop product positioning documents based on a clear understanding of the customer needs, product differentiators and competitive landscape to differentiate products and services in the market

Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices.

We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated.

Sr. Product Marketing Manager

***This position is Remote***

About the Role

This position is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives. Work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness. Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs. Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel. Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs.