Director of GTM Narrative

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.

Whole-self care through wellness partnerships

Hybrid work, in office meals, and work together days

16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)

Annual professional development stipend and access to a personal career coach through Maven for Mavens

We’re looking for a strategic narrative leader to own and evolve Maven’s go-to-market narrative across B2B and D2C.

This role will shape how we communicate the value of Maven’s end-to-end women’s and family health platform to employers, health plans, consultants, and to members navigating some of life’s most important healthcare decisions.

You will define the core company-level narrative frameworks that anchor our go-to-market efforts, ensuring that narrative is expressed consistently across key touchpoints, including corporate pitch decks, landing pages, and campaign materials.

Your job is to ensure one coherent company-level narrative across enterprise sales, enrollment marketing, and new product launches, as well as support brand campaigns and major company moments with the rest of the brand and communications team.

The right candidate understands how to bridge audiences and tell compelling stories grounded in data.

You can articulate financial impact and outcomes to executive buyers while also communicating trust, empathy, and clarity to members.