Marketing Associate - Social & Growth: Addis Ababa

Creator Mindset:

You are not just familiar with social media, you actively create content and understand what performs because you have done it yourself.

Content Creation:

Proven ability to create engaging social media content, particularly short-form video. A portfolio or examples of work are required.

Platform Fluency:

Deep understanding of platforms such as TikTok, Instagram, and YouTube, including trends, formats, and audience behaviour.

As the Marketing Associate, you will play a central role in shaping how ALX shows up across social platforms. You will create content that captures attention, drives engagement, and contributes directly to learner growth.

This is a creator-led role. You will operate at the intersection of content creation, social media, and growth marketing. You will be expected to generate ideas, produce content at speed, and experiment continuously to identify what resonates with young audiences. You will have the autonomy to test formats, trends, and narratives, using data to refine and scale what works.

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders.

By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.