Senior Marketing Manager - Federal

You understand that in a high-growth environment, speed and quality are not mutually exclusive.

You use data and analytics to find the truth, measure what matters, and guide informed decisions.

Experience marketing to public sector organizations, specifically to the U.S.

Experience tracking ROI and analyzing performance across campaigns, events, and programs

Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs

Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity

Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey.

Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs

Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more

Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results