embryriddle
Executive Director of Digital Strategy and Experience
At a Glance
- Location
- United States
- Employment
- Full time
- Posted
- 2026-07-07
Key Requirements
Domain Knowledge
- Education
- Finance
- Marketing
- Media
Benefits & Perks
y-Riddle provides a comprehensive benefits package, including competitive health a
Requirements
Seven or more years of progressively responsible leadership experience in digital strategy, digital experience, web management, user experience, marketing technology, or related fields.
Experience leading enterprise digital transformation initiatives.
Experience managing cross-functional teams and large-scale digital projects.
Experience developing digital governance frameworks, standards, and best practices.
Experience utilizing web analytics and performance metrics to inform strategic decisions.
Experience managing enterprise content management systems (CMS).
Responsibilities
Embry-Riddle Aeronautical University seeks a strategic, collaborative, and innovative Executive Director of Digital Strategy and Experience to lead the University's enterprise digital ecosystem.
Reporting to the Vice President and Chief Information Officer, the Executive Director is responsible for developing and executing the University's digital strategy to deliver engaging, accessible, and data-informed digital experiences that advance institutional priorities.
The Executive Director provides strategic leadership for the University's enterprise web platforms, intranet, digital signage ecosystem, customer relationship management (CRM) systems, web analytics platforms, AI-enabled engagement tools, and other digital technologies.
The role oversees key enterprise platforms, including Sitecore CMS, Salesforce CRM, Salesforce Marketing Cloud, Google Marketing Platform, and related digital solutions.
The Executive Director partners closely with Marketing, Enrollment Management, and other University stakeholders to develop and execute digital strategies that support student recruitment, engagement, and institutional goals.
Working collaboratively across academic and administrative units, this leader establishes the vision, governance, and roadmap for enterprise digital initiatives, ensuring digital experiences are user-centered, accessible, secure, aligned with the University's brand, and informed by analytics, user research, and emerging technologies.