Senior Account Based Marketing Manager

Proven track record of designing, building, and scaling comprehensive 1:few, and 1:many ABM programs that measurably drive net-new ARR and customer expansion in the SaaS/B2B technology space.

6+ years of marketing experience, with a heavy emphasis on demand generation, enterprise campaigns, or vertical marketing.

3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.

Analytical capabilities; experience translating complex datasets from tools like Looker and Salesforce into executive-ready reports and actionable program iterations.

A results-oriented mindset laser-focused on revenue, deal velocity, and pipeline quality.

Proactive, highly strategic, and exceptionally adaptable to shifting market dynamics.

Define, develop, and lead the overarching ABM program for the global upper Commercial & Enterprise segments, ensuring a consistent, personalized experience across channels to accelerate pipeline and growth.

Architect and execute multi-tiered ABM strategies, including targeted 1:Few plays for top-tier accounts, 1:few industry-specific vertical campaigns, and programmatic 1:many campaigns for broader market capture.

Serve as the global super-user and strategic marketing owner of the 6sense platform; govern data-driven segment building, mature intent keyword architecture, and automated orchestration playbooks.

Partner closely with Sales and Regional Marketing Leads to establish deep feedback loops, aligning ABM programs with localized sales goals while maintaining a unified global strategy.

Establish measurement frameworks and campaign metrics alongside marketing analytics teams

Oversee the collaborative creation of bespoke content and high-impact messaging tailored to specific target account lists, industries, and/or executive personas across email, executive events, paid media, and conversational marketing.