asu

Esports Partnerships & Brand Activation Manager

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Requirements

Strong understanding of esports ecosystem (teams, leagues, tournaments, creators)

Experience managing partnerships, sponsorships, or influencer programs

Experience working with gaming or tech brands

Familiarity with peripherals GTM cycles, and launch planning

Experience with global\u2013local marketing coordination

Responsibilities

Esports Strategy & Partnerships

Evaluate opportunities based on brand alignment, audience reach, and ROI potential

Brand Activation & Campaign Integration

Develop and execute esports activation plans tied to product launches and GTM initiatives

Ensure partnerships translate into content, storytelling, and measurable brand impact

Content & Marketing Integration