Director, Americas Brand Commercialization

10+ years' experience in brand strategy, brand marketing, consumer products, licensing, or related commercial functions, ideally within entertainment, consumer goods, or a licensed environment.

Strong understanding of brand management, consumer products, licensing, and the Americas retail landscape, with the ability to translate insights and market dynamics into strategic recommendations and growth opportunities.

Proven experience leading cross-functional initiatives and influencing senior stakeholders across multiple functions, building alignment and driving outcomes within a complex matrix organization.

Strong analytical and strategic thinking skills, with experience leveraging business performance, consumer insights, and market trends to inform decision-making and long-term planning.

Exceptional communication, presentation, and people leadership skills, with the ability to represent a brand credibly with senior internal stakeholders, external partners, retailers, and licensees.

Represent the franchise as a confident and engaging storyteller, delivering impactful presentations that build alignment, advocacy, and excitement.

Lead the development and finalisation of regional brand strategies and go-to-market frameworks for the Marvel, Star Wars, and 20th Century Studios portfolios across the Americas, balancing near-term priorities with long-term franchise growth opportunities.

Define and oversee the 24-month regional brand roadmap, ensuring alignment with global priorities, long-term planning objectives, and annual business goals.

Leverage business performance, consumer insights, retail trends, market dynamics, and competitive intelligence to identify growth opportunities, establish brand KPIs, and inform strategic decision-making.

Partner with Global Brand Commercialization teams and regional cross-functional stakeholders to shape franchise strategies, align priorities, and translate global direction into actionable regional plans.

Partner with cross-functional teams to embed brand priorities and strategic initiatives into the Annual Operating Plan (AOP), mobilising teams around key content releases, franchise initiatives, and growth opportunities.