Lead Manager, Brand Campaigns

5+ years of relevant experience in marketing, communications, or public relations (nonprofit, corporate, or agency), or an equivalent combination of education and experience.

3+ years of marketing experience in a non-profit setting, or equivalent managing a non-profit partnership in a brand/agency setting is preferred.

Experience leading cross-functional teams to execute projects.

Experience in partnership marketing a plus.

The Lead Manager, Brand Campaigns is responsible for supporting the planning of and implementing integrated marketing plans for key Make-A-Wish “drive periods” and tentpole events, collaborating with key stakeholders to ensure cross-team alignment, and managing the development and delivery of assets for national marketing campaigns intended to grow brand reach and drive revenue growth for Make-A-Wish.

This role will also support the execution of an 18-24-month campaign planning process as well as various revenue generating efforts across channels.

As the Lead Manager, Brand Campaigns & Marketing Operations, you will:

Support development of campaign plans and execute activation elements for MAW national drive periods. This includes supporting the development of activation materials and planning content such as chapter toolkits, and execution of campaign activation elements including media (paid, PSA and in-kind) and events.

Liaise with various stakeholders across the organization to align on business objectives, revenue goals, assets needed, celebrity/influencer requests, prioritization and other relevant campaign needs.

Synthesize campaign priorities with stakeholder objectives and needs to produce alignment documents and creative brief recommendations to the Director of Campaigns.