Growth Marketing Coordinator

Contract Management and Optimization

In collaboration with your manager, you will:

Locate and engage new partnership opportunities in the K12 industry

Initiate and negotiate marketing contracts focused on driving new leads for sales

Maintain organized, accessible campaign information and results for internal sharing

Closely monitor ROI of partnership campaigns, amending tactics based on results

Flexible work arrangements including hybrid and remote

4 weeks of vacation

4-month top-up for parental leave

Group RRSP with 3% matching

4-month top-up for parental leave

401(k) with 3% matching

Go-to-Market Campaign Building

In partnership with the Director of Growth Marketing and sales partners, you will support go-to-market campaigns for Xello’s suite of products.

You will:

Support and execute marketing campaigns aimed at new customer acquisition, expansion, and retention

Research and manage trade media buys extending growth campaigns through newsletters, display advertising, events, content syndication, etc.

Support the Content Marketing team in building new thought leadership for the K12 space

At Xello, our mission is simple yet powerful - to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.

Who are you?

You are a marketing professional with foundational experience supporting marketing campaigns, advertising channels, and go-to-market execution in a B2B or SaaS environment.

You’re excited to learn and execute. You’re comfortable understanding strategy, taking direction, and creating concrete campaigns. You care about leveraging partnerships, testing ad channels, and delivering repeatable results that directly drive revenue.

You’re excited to deepen your expertise in growth marketing and demand generation while working under the guidance of an experienced director. You’re happy collaborating with external partners while frequently discussing strategy across Marketing, Operations, Sales, and Customer Success. Last but not least: you love engaging with leaders in education.

What you'll do: