Sr. Associate, Email Marketing

in email copywriting, content strategy or lifecycle marketing – ideally within a CRM or acquisition and retention focused environment

A portfolio that demonstrates conversion-oriented email copy across lifecycle moments and different audience types

Experience supporting inbound email inquiries

Experience using Marketing Cloud for reporting

CONTENT STRATEGY & DEVELOPMENT

Own the development of first-draft email copy (body, subject lines, and preview text) across the entire fan lifecycle, translating complex briefs into conversion-driven messaging for major LA28 milestones (e.g., ticketing, volunteer journeys, merchandise, Torch Relay)

Propose and refine data-driven personalization strategies, collaborating with Email and CRM Operations to deliver tailored messaging based on behavioral, demographic, and lifecycle data

Act as the central point for gathering and synthesizing cross-functional feedback; build trusted relationships to streamline review cycles, reconcile conflicting inputs, and maintain feedback logs to drive approvals

Lead the email experimentation pipeline by ideating hypotheses, executing A/B tests (on copy, subject lines, and CTAs), and systematically integrating performance data back into the content strategy

Build and maintain reusable email messaging frameworks, templates, and playbooks that standardize content development and maximize campaign efficiency

Skilled at working quickly, being resourceful, and paying attention to details

Self-starter who thrives in a fast-paced and evolving environment

Detail-oriented with a natural curiosity to ask “why” and dig deeper into fan behavior and preference patterns

Skilled at working independently and collaboratively, balancing content quality with deployment

Comfortable managing multiple priorities, stakeholders and tight timelines

Strong communicator who can simplify complex analytics into clear, actionable stories for business teams