Senior Insights and Optimisation Consultant

A minimum of 5+ years of experience in database marketing.

Proven experience in leading analytic workstreams as part of audience analysis / insight projects.

Strong experience working with research-based data sets and behavioral data (1PD or 3PD as well as web data) to develop custom analyses and and segmentations.

Experience translating research audiences into paid media, first-party databases, or CRM platforms (e.g., Salesforce, Adobe Experience Platform, etc.).

Experience advising on client data architecture, including CDP and CRM platforms.

Possess core database marketing knowledge and understanding of direct marketing concepts.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

WPP.com

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Do you have a passion for uncovering hidden stories in data, driving data-driven strategies, and delivering impactful insights? Can you combine behavioral science with big data to solve complex problems and build creative solutions? Are you seeking an exciting role that balances technical aptitude with strategic insight and client engagement? Then you might be the Senior Analyst we are looking for!

What will your day look like?

As our new Senior Analyst, you will join the Insight & Optimization Team, focusing on understanding audiences and enhancing targeting and personalization. You will be a key player in developing insights that enable data-driven activation plans for our clients. More specifically, your tasks will include: