CRM & Lifecycle Lead, International

You're a lifecycle marketer who has owned a program end to end, from strategy to the flows themselves, and you're as comfortable in the data as you are writing the brief.

You think in customer journeys and you reach for retention and LTV framing as easily as channel mechanics.

5+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare

Hands-on experience with a modern lifecycle platform (

Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV

Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbook

Hybrid working (3 days a week in our Old Street office)

Annual professional development budget

Equity options so you share in our growth

25 days holiday plus bank holidays

Wellness allowance

Enhanced parental leave (20 weeks paid for primary carers)

You'll own the international lifecycle engine end to end: the strategy and the builds that ship it.

Strong lifecycle programs already exist in our UK and Australia teams, and your job is to take what works, adapt it for a multi-market international context, and build the central system around it.

We're an early, lean international team, so this is a hands-on role: you'll set the lifecycle strategy and you'll be in the tool building the flows, not just briefing them.

For established markets you'll provide strategic oversight and keep scaling what's live.

Own CRM and lifecycle as a central function

across our international markets, from strategy to execution, accountable for activation, adherence, retention, and LTV

At Euc, marketing is about capturing attention and turning it into real growth.

We're not here to chase perfect open rates or vanity metrics. We're here to grow the business by reaching people, earning their trust, and helping them get real outcomes from the treatment they've started.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" programs that never move the needle.

Here's how we think:

Creative wins.

We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention