Director, Digital Media & Communications

Deep understanding of current events and how narratives evolve across social and digital media platforms.

Experience developing and executing successful social media strategies with a understanding of online community dynamics and brand reputation management.

Proficiency with social media management platforms and social listening tools.

Prior study or work with online influencers or high-follower social media accounts.

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism.

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Social Media Strategy

You will be responsible for developing and executing a comprehensive social media strategy for the corporate communications accounts of the New York Times, leveraging social media to tell our story and responding to relevant trends.

Rapid Response & Issues Management

You will assist in the development and execution of social media rapid response plans during crises, breaking news, or sensitive issues, drafting, creating and posting approved rapid response content (e.g., statements, FAQs, reactive posts, short videos and other creative formats) across various social platforms, ensuring accuracy and brand consistency.

You will also be responsible for crafting a nuanced social media issues management strategy for the New York Times, adhering to approved messaging and brand guidelines.

Media Monitoring & Reporting