Performance Marketing Manager - B2B

4+ years of hands-on performance marketing experience with a clear focus on B2B user acquisition — not just brand or content

Deep platform expertise across Google Ads, LinkedIn Ads, and Meta — you've managed significant budgets on all three and can optimize without hand-holding

Proven track record of delivering measurable ROI (CPL, ROAS, CAC) through paid campaigns for B2B tech or SaaS products

Experience managing an external performance marketing agency: setting briefs, overseeing execution, and holding them to results

Comfortable designing and implementing privacy-preserving attribution — you've worked in environments where standard pixel-based tracking wasn't viable

Experience with marketing automation and lead nurturing tools (HubSpot or comparable)

Work that Matters:

Millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments.

A Great Team:

Diverse, collaborative, and tight-knit, with people from MIT, Harvard, Stanford, Caltech, Cambridge, ETH, and more.

Technology:

The right hardware and software to do your best work.

Own end-to-end paid B2B campaigns across Google, LinkedIn, and Meta — from brief to creative to budget to optimization — with full accountability for CPL, ROAS, and CAC

Manage and performance-manage an external performance marketing agency: set briefs, oversee execution, evaluate results, and hold them to the same bar you hold yourself

Implement and maintain privacy-first tracking and attribution frameworks that work without relying on third-party cookies — Proton can't use invasive tracking, so you'll need to be creative

Forecast quarterly budgets and KPIs, own the delivery, and report performance with clear insights and recommendations to the Performance Marketing Lead

Identify and fix conversion bottlenecks across B2B funnels in collaboration with product teams across Proton Mail, Drive, VPN, and Pass

Partner with the Ad Tech team to automate reporting and campaign processes, reducing manual overhead and improving data quality