Associate Director, Paid Search (Feeds & Shopping)

7+ years in paid search / performance media, with deep, demonstrable experience in Shopping and feed-driven campaigns at meaningful spend.

Genuine feed fluency — you've worked directly with Merchant Center, feed management tools (e.g., Feedonomics, Versafeed, Productsup, or similar), and know how feed structure drives auction outcomes.

Strong command of Google Ads (Shopping, Performance Max, search) and ideally Microsoft Advertising and retail media platforms.

A commerce mindset: comfort with margin, AOV, LTV, and the mechanics of how a feed connects to a storefront.

Experience leading people and owning client relationships at a senior level, ideally in an agency or managed-service environment.

Excellent communication and the ability to make complex feed/search strategy legible to non-specialist stakeholders.

$97,000

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$118,000 USD

We're looking for an Associate Director of Paid Search who lives and breathes the commerce side of search — someone who sees a product feed not as plumbing but as the single highest-leverage asset in a retail or DTC media program.

You'll own the strategy and execution of large Shopping and Performance Max programs, obsess over feed quality and structure, and connect paid search to the broader buying experience — from query to PDP to conversion.

You'll lead a small group of search/shopping specialists while staying close enough to the platforms to spot what others miss.

Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system.

Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS.

Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products.

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Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being