Marketing Account Director, Client Experience

Bachelor's Degree in Marketing, Communication or related discipline

8+ years digital marketing experience in strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency

Proven track record of delivering high customer satisfaction scores

Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)

Experience speaking to business-level metrics such as LTV:CAC, MER, etc.

Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to gauge sentiment, solicit feedback and share additional opportunities

Marketing Strategy: Guides the account team with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in media planning, including the connection of a client’s product, audience and media

Data-driven Insights: Leverages data and analytics to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps

Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy, decisions and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed