Associate Director, Strategy (Mexico)

You’ve led and owned large-scale, multi-channel, full-funnel performance marketing programs with monthly media spend exceeding $1M USD, driving sustained performance across platforms  (e.g., Meta, Search, YouTube, Programmatic, TikTok).

You’ve led and developed multi-level teams of 15+, including managing managers, setting performance standards, and scaling team impact through others.

You’ve designed and evolved performance reporting and dashboards (using tools like Looker, Google Sheets, Excel, Tableau…) that enable clear decision-making, executive communication, and accountability against business KPIs.

You’ve led initiatives and process improvements adopted at the department or company level, raising performance standards and operational consistency.

You’ve owned performance strategy across diverse business models, leading forecasting, pacing, and measurement while confidently advising senior and C-suite executive stakeholders.

You’ve led complex client relationships with multiple senior executive stakeholders, navigating high-stakes situations and driving buy-in through clear, confident communication and strategic recommendations.

$779,000 -$1,052,000MXN + Profit Sharing (after 1 year of employment) + Benefits

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote-first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

Joining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies.

You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects.

Recognized as a leader in performance marketing both within Thrive and in the industry, you make expert contributions to the Performance department, ensuring long-term project success and enhancing the skills of those involved.

: Championing client success at Thrive as a leader across large, multi-faceted accounts.

Identifying solutions or refining processes across projects and teams to improve client partnerships and client retention.

Manage a team of senior performance marketers and act as an advocate at scale.

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together.