VP, Digital Product & Ecommerce

You have 8+ years of digital product and ecommerce experience, with meaningful depth in DTC, conversion optimization, or subscription businesses at scale

You've defined product strategy from ambiguity — not just optimized an existing experience, but articulated what it should become and built organizational conviction around your vision

You lead cross-functional teams by setting strategic direction, not managing delivery.

Engineering, Design, and Commercial partners look to you for the "what" and "why," not just the "when"

You're analytically fluent — comfortable with CVR modeling, cohort analysis, and experiment design — and you use data to sharpen strategic bets, not just measure outputs

You hold a high bar for craft and brand expression — you understand that a premium digital experience is a commercial differentiator, not just a functional channel

Set the vision and standard for Seed's digital experience across web and app — conversion-optimized, brand-forward, and technically excellent

Drive the product roadmap in close partnership with Engineering and Design, with clear accountability for delivery, quality, and measurable results

Own the A/B testing and experimentation program, translating learnings into improvements in CVR, AOV, and LTV

Champion site performance, accessibility, and speed as non-negotiables

Ecommerce & Commercial Strategy

Own discount and incentive architecture, subscription mechanics, and upsell strategy