Lifecycle & CRM Manager

As Zipline continues to grow, so does the opportunity to build lasting customer habits through thoughtful, personalized marketing.

Lifecycle marketing has become one of our most effective levers for driving customer activation, increasing order frequency, and improving retention.

We're looking for a Lifecycle & CRM Manager to help scale these efforts by bringing campaigns to market, supporting market-level growth, and creating more personalized customer experiences.

Working closely with the Lifecycle Lead, you'll translate lifecycle strategy into customer journeys, campaigns, and day-to-day execution across email, push, SMS, and in-app messaging.

You'll own campaign planning, execution, optimization, and performance, helping bring business priorities to market while continuously improving how customers experience Zipline.

You'll help expand our capabilities while ensuring the campaigns that grow the business are executed with speed, quality, and precision.

Plan and execute customer campaigns across email, push, SMS, and in-app messaging.

Build and optimize customer journeys that support activation, repeat purchases, reactivation, and long-term customer value.

Develop campaign briefs, audience strategies, journey logic, testing plans, and execution timelines.

Manage the lifecycle marketing calendar, supporting market-level initiatives, partner campaigns, seasonal moments, and other business priorities.

Build, QA, and launch campaigns in Braze, ensuring audience segmentation, personalization, timing, and customer experience meet a high standard.

Partner with Analytics and Data Science to measure campaign performance, identify customer insights, and recommend opportunities to improve future campaigns.