Senior Media PlannerCedar Knolls, New JerseyFuture Opportunities

Minimum of 4 years of media planning and buying experience within the pharmaceutical industry across HCP and DTC\u00A0required.

Expert understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (e.g., programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients.

Understands media principles, channel strategies, targeting nuances, and partners in the pharmaceutical space, and continues to learn and apply strategies

Ability to translate campaign metrics into actionable insights and optimizations

Experience\u00A0leveraging\u00A0third-party research (e.g., Kantar) to inform media recommendations.\u00A0

"name": "Fingerpaint Marketing",

Demonstrates knowledge of client strategy and goals and\u00A0is responsible for\u00A0mapping media\u00A0objectives\u00A0to tactical executions through planning, creative strategy, campaign management, and ongoing optimizations.

Conduct audience research using first- and third-party research tools to understand audience consumption habits and preferences, and leverage knowledge of the vendor landscape to\u00A0identify\u00A0channels that will reach and engage the target audience.

Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies.

Presents media plan recommendations to client teams.

Oversees trafficking, site tagging,\u00A0pixeling, and performs quality assurance for all ad placements in-market

Ensures accuracy of plan details, media buy authorization, and insertion orders within buying tools and budget trackers