Senior Creative Strategist

5+ years experience with direct response creative strategy ownership and performance media buying

You know what a strong hook looks like, why persona targeting matters, and what makes someone stop scrolling

Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds

Performance data fluency: you can read results, identify what's driving them, and translate findings into creative direction

Experience managing UGC creators from sourcing through delivery

Ability to work across multiple verticals and formats simultaneously without losing strategic focus

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

Launch Potato's performance creative runs on briefs. Every asset the Creative Design team produces starts with a brief that specifies the persona, hook rationale, format, platform context, CTA, and the performance hypothesis being tested. The Creative Strategist is the person who writes those briefs and owns the full upstream strategy behind them.

You determine what gets made, who it's for, and why it should win, and you communicate it with enough precision that nothing is lost between strategy and execution. LP operates a centralized hub-and-spoke creative model: this role feeds the hub with concepts and performance intelligence while media buyers test at speed across verticals. Your job is to make sure everything entering that hub is grounded in real audience understanding, not intuition alone.

Launch Potato

is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as

FinanceBuzz

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