Lifecycle Marketing Manager, LATAM

Knowledge of digital marketing platforms with technical

Experience launching and/or managing international marketing efforts across multiple languages.

Experience in B2C subscription business (ideally app based with a freemium model)

A hustle “can-do” attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business

At least 5+ years of marketing experience, specifically in owned media channels such as email marketing and in-app marketing

Experience driving revenue and engagement through LCM campaigns

Industry leading compensation

Hybrid working in central London with flexibility to do remote working weeks

Generous holiday options with flexible PTO

Bi-annual company retreats

Learning & Development programmes

Private comprehensive health & dental insurance

As we grow Life360 Internationally we are looking to add an experienced Lifecycle Marketing Manager to support our expansion.

We are looking for a technically skilled LCM Marketing Manager who will report to the LATAM Integrated Marketing lead and will take a leading role in defining the strategy and execution of Lifecycle marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our LATAM region, with the focus in Spanish, Portuguese and English.

You will own upsell & engagement comms in our priority LATAM markets as well as playing a key role in launching new market initiatives and bringing new products to our international members.

Structure the first regional LCM plan for LATAM with a strategic opportunity to drive impact and scale.

Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform

Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU) across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit

life360.com

.