dsdurga
Digital Designer and Art Director
At a Glance
- Location
- Brooklyn, New York, United States
- Employment
- internship
- Experience
- 5–8 years
- Compensation
- week in office) Salary Band: $115,000-$130,000
Key Requirements
Required Skills
Domain Knowledge
- E-commerce
- Marketing
- Media
- Retail
Requirements
Establish standards for production outputs to ensure assets meet toolkit, DAM, and global usage needs.
Partner with freelance Shoot Production Managers when complexity requires, while remaining focused on creative direction and asset outcomes.
Global Asset Management & DAM Ownership
Lead the selection, implementation, and ongoing management of a Digital Asset Management (DAM) system.
Define asset taxonomy, naming conventions, metadata standards, version control, and rights management.
Ensure all approved assets and toolkits are centralized, version-controlled, and accessible to global teams.
Responsibilities
The Digital Art Director (Brand & E-Commerce) is responsible for translating D.S. & Durga’s creative world into elevated, cohesive digital execution across e-commerce, email, paid media, and global brand assets.
In addition to hands-on creative execution, this role plays a critical leadership role in building the systems, toolkits, and infrastructure required to scale brand storytelling globally — ensuring international markets, retail partners, and distributors receive complete, on-brand creative toolkits well in advance of launches.
This role also owns the strategic definition of digital photo and film production needs, ensuring that shoots are properly scoped, planned, and aligned to toolkit and DAM requirements, while executional production support is brought in as needed.
This role does not define brand voice, social strategy, or performance marketing. Instead, it ensures that every digital and visual expression of the brand feels intentional, refined, and unmistakably D.S. & Durga.
Digital Brand Execution
Design and are direct digital assets across website (homepage, PDPs, landing pages, seasonal refreshes), email, paid media and select brand-led digital moments.