Sr. Marketing Automation Specialist

At least 6 years of experience in CRM, marketing automation, marketing operations, sales operations, or RevOps roles

Expert-level experience with HubSpot and/or similar CRMS, including hands-on configuration, workflows, reporting, and data architecture

Proven ability to design and manage complex automation programs across multiple audiences and regions

Strong understanding of data governance, privacy, and compliance frameworks, including GDPR, CAN SPAM, and consent management

Demonstrated ability to translate business strategy into scalable system architecture and automation solutions

Strong analytical skills with experience building dashboards and deriving actionable insights from CRM data

ALX Africa is seeking a Senior Marketing Automation Specialist to architect, scale, and continuously optimize the automation systems that power the organization’s customer and stakeholder journeys. This role sits within the Sales and Marketing Automation team as a shared service function and partners closely with teams across the business to design scalable CRM processes, workflows, and integrations.

You will own and evolve the HubSpot ecosystem, ensuring data integrity, operational efficiency, and measurable impact across campaigns, lifecycle management, and internal enablement.

Own and optimize HubSpot CRM as the central platform supporting lead management, lifecycle journeys, and engagement across the business

Design and implement multi channel automation strategies including email, WhatsApp, SMS, and other engagement channels

Architect and maintain data flows and integrations between HubSpot and internal and external systems such as Salesforce, Jotform, and custom platforms

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders.

By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.