Area Director, Franchise Performance (South Carolina & Western North Carolina)

Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments.

Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility.

Demonstrated ability to drive performance outcomes through data‑driven decision‑making, analytics, and operational expertise.

This role is also eligible for an annual bonus under Choice’s Management Incentive Plan (MIP).

Pay ranges listed are what Choice Hotels reasonably expects to pay. Actual pay may be higher or lower and ranges may be adjusted in the future. Pay positioning within the range is influenced by factors including—but not limited to—education, experience, skills, certifications, performance, geographic location, business needs, seniority, and travel requirements.

SKILLS, EDUCATIONAL BACKGROUND AND EXPERIENCE

Bachelor’s Degree from a four-year college or university in Hotel Management, Business Management, Marketing, or a relevant field of study required, MBA preferred.

Minimum fifteen years of progressive hotel operations experience, with preference within midscale and upper midscale segments.

Minimum of ten years of hotel leadership experience, with preference for those with multi-unit or franchise performance experience.

The Area Director, Franchise Performance for Core Brands is responsible for driving performance across a diverse portfolio of midscale and upper‑midscale franchised hotels.

Operating independently and in collaboration with the Regional Vice President, this role serves as a strategic advisor to hotel owners and above-property leaders, activating performance‑driven strategies that improve profitability, revenue, guest experience, operational execution, and program adoption.

The Area Director provides consultative support and performance insights; develops solutions using internal and external data; partners with commercial and operational teams; and ensures execution of recommendations at the property level.

This role requires strong relationship management, analytical decision‑making, and the ability to influence stakeholders without direct authority.

Support franchise sales growth when needed and participate in franchise association activities.

Share competitive intelligence, emerging trends, and best practices with peers and corporate teams.

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be

even

better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD