Lifecycle Marketing Manager - Self Service Cloud

6+ years of email marketing experience, with a strong track record in lifecycle marketing

5+ years of hands-on Marketo experience, including building complex nurture architectures

Experience working in or alongside product-led growth (PLG) motions

Comfort working with product telemetry data and behavioral signals to inform messaging strategy

Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously

As a distributed company, diversity drives our identity.

We're looking for a seasoned Lifecycle Marketing Manager to own and grow product-led email programs that drive user acquisition, activation, adoption, and expansion.

You'll translate product signals and user behavior into timely, relevant email experiences, and use data to continuously improve conversion and engagement across the funnel.

This is a hands-on role that spans strategy, content, and automation execution.

You'll work closely with Product, Product Marketing, Marketing Operations, Analytics, and regional marketing teams to deliver email programs that move the needle.

Own end-to-end email program execution: audience sourcing, nurture flow design, automation, and triggered messaging

Design and run A/B and multivariate tests to optimize subject lines, messaging, timing, and conversion