Demand Generation Manager

4-6 years of experience in growth marketing, demand generation, or performance marketing at a B2B SaaS or technology company

Experience with both product-led and sales-led growth motions preferred

Strong analytical skills with experience using marketing analytics platforms and CRM systems (Salesforce preferred), able to track campaigns from lead to revenue

Understanding of B2B buyer journeys, lead scoring, and how to create smooth handoffs between marketing and sales

Hands-on experience with marketing automation, webinar, ABM, and outbound platforms

Clear communicator who can present campaign performance and pipeline impact to sales leaders and executives

Salary is just one component of Pave's total compensation package for employees. Your total rewards package at Pave will include equity, top-notch medical, dental, and vision coverage, an unlimited PTO policy, and many other region-specific benefits. Your level is based on our assessment of your interview performance and experience, which you can always ask the hiring manager about to understand in more detail. This salary range may include multiple levels.

$136,000 - $160,000

Life @ Pave

Since being founded in 2019, Pave has established a robust global footprint. Headquartered in San Francisco's Financial District, we operate strategic regional hubs across New York City's Flatiron District, Salt Lake City, and the United Kingdom. We cultivate a vibrant, collaborative workplace culture through our hybrid model, bringing teams together in-person on Mondays, Tuesdays, Thursdays, and Fridays to foster innovation and strengthen professional relationships

Benefits

Launch integrated campaigns targeting key buyers, building full-funnel motions across paid social, content syndication, and partnerships that deliver qualified leads and drive long-term pipeline growth

Launch tiered account-based marketing programs (1:1, 1:few, 1:many) that break into and progress opportunities with high-value accounts

Build and scale a high-performing webinar program that showcases customers, partners, and thought leadership while generating qualified opportunities for the sales team

Partner with Marketing Ops and Revenue Ops to deliver campaign reporting, track pipeline contribution, and measure success against key metrics

Equip SDRs and Sales with campaign assets, outbound personas and messaging, and alignment to in-flight campaigns to maximize conversion rates and sales efficiency

Identify and evaluate new growth channels and assets, running experiments to test viability before scaling successful initiatives