Strategist, Franchise Marketing

The Strategist, Franchise Marketing is the key marketing partner for Bath Fitter’s U.S. franchise network. This role supports franchisees across media strategy, creative alignment, local marketing planning, and performance insights, acting as a bridge between the franchise network and corporate marketing resources to drive consistency, performance, and brand excellence across markets.

Act as the main marketing partner for franchisees, supporting media, creative, and local marketing planning

Review franchisee media plans, performance recaps, and proposals; provide insights and recommendations

Communicate NMF investment plans and quarterly performance to the franchise network

Ensure alignment of franchise creative and local marketing initiatives with brand standards

For over 40 years, Bath Fitter has been perfecting its process to meet the needs and provide the best bathtubs for everyone. Our showers and bathtubs are made of shiny acrylic that is easy to clean and can be installed in just one day. Convenient! Every day, the people at Bath Fitter strive to do better; to improve products and customers' lives. Our vision is to be an excellent employer and business partner.

At Bath Fitter, we offer an engaged culture, a collaborative environment focused on mutual support, autonomy, and innovation. We are a growing organization that prioritizes employees and their quality of life. That's why we're proud to be certified as " Great Place to Work" & "Most Admired Corporate Cultures in Canada".