Head of Personal Financial Services-i

Background in consumer banking business across all retail products.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage.

Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Assist Managing Director, Personal Financial Services (PFS) in providing oversight and management of PFSi operations and function in an advisory capacity to PFS.

Build awareness and ensure effective distribution of Shariah-compliant products across Bank’s distribution network through collaboration with the Bank’s Shariah Department.

Drive performance of Islamic product and services through active engagement with the Bank’s distribution network and SLA partners to ensure sales volume growth, revenue growth, portfolio growth, expense management, customer retention and credit quality.

Optimize offering of Islamic products and services to the Bank’s targeted segments

Optimize the channel effectiveness by working closely with sales channels and expanding digital acquisition channel/platforms.

Explore and realize product feature/process improvement for the purpose of managing risk as well as enhancing customer experience.