Senior Manager, Integrated Marketing — Ancillary Offerings

8+ years of experience in integrated marketing, product marketing, brand marketing, or related roles

Demonstrated ability to lead complex cross-functional initiatives from strategy through execution

Strong strategic thinking combined with hands-on operational execution

Experience developing integrated marketing campaigns across multiple channels

They come to invest in how they live.

This role ensures these offerings are positioned, marketed, and delivered in a way that deepens engagement, strengthens loyalty, and elevates the overall member journey.

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

Complimentary Club membership

Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

https://careers.equinox.com/

Equinox is seeking a strategic and execution-oriented Senior Manager, Integrated Marketing — Ancillary Offerings to lead integrated marketing strategy for a portfolio of member offerings including Spa, Personal Training, Pilates, and Group Fitness.

These offerings sit at the heart of the Equinox experience and represent significant opportunities to deepen member engagement while increasing revenue per member.

This role will translate business priorities into integrated marketing strategies that drive awareness, adoption, and repeat engagement across the member lifecycle.

The Senior Manager will partner closely with leaders across each ancillary business to bring these offerings to life through coordinated marketing across CRM, digital product surfaces, in-club environments, social, and experiential programming.

This is a highly cross-functional role with significant visibility across the organization, working closely with Brand, Growth Marketing, CRM, Creative, Digital Product, and Field Operations to deliver cohesive member-facing marketing that reflects the premium Equinox brand.

Success in this role will be measured by increased adoption of ancillary offerings, stronger member engagement, and growth in revenue per member.

OUR STORY:

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands,

SoulCycle and Equinox Hotels

are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE:

We are passionate about