Director, Social Media

10+ years of experience in social media, content, or digital storytelling, with 5+ years leading teams

Proven ability to build and execute social strategies that drive both brand relevance and measurable growth

Strong understanding of platform dynamics, especially TikTok, Instagram, and emerging formats

Experience developing content systems, series, or repeatable formats that scale

Demonstrated ability to leverage data and analytics to inform decisions and optimize performance

Experience integrating emerging technologies (including AI tools) into creative or operational workflows

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people.

The annual salary range for this position is $130,000 - $170,000. Positioning within the range at time of offer is based on job-related knowledge, skills, experience, internal equity, and current market conditions.

In addition to financial compensation, we provide a comprehensive benefits package designed to support your overall well-being and professional growth, including:

Comprehensive Healthcare Coverage

: We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, we provide employer contributions to a Health Savings Account (HSA) — $1,000 per year for employee-only coverage and $2,000 per year for spouse or family coverage.

Generous Paid Time Off & Leave

The Director, Social Media is responsible for defining and evolving how Seattle Sounders FC and Seattle Reign FC show up in the world—every day, in real time, and across culture.

This role leads social media strategy and execution across both clubs, overseeing two dedicated teams while ensuring each brand maintains a distinct voice and identity.

You will operate as a builder and architect—designing systems, shaping content direction, and enabling teams to create work that drives both cultural relevance and measurable growth.

You will also lead the organization’s evolution in how AI is used across content and workflow—identifying tools, building processes, and embedding new ways of working that increase speed, creativity, and impact.

Success in this role requires a balance of brand instinct and analytical rigor.

You will define what great looks like, test relentlessly, and use data to continuously refine how we engage and grow our audiences.