Head of Media Planning and Efficiency

Proven experience in media planning, and effectiveness within a data-driven marketing environment

Expertise in media mix modeling (MMM), Nielsen or similar media planning tools, attribution modeling, and incrementality testing

Experience managing mid to large-scale brand and acquisition campaigns with a focus on effectiveness

Ability to work cross-functionally with marketing, research, finance, and data teams in a global organization

AI usage for your application

We are an innovative organisation that encourages the use of technology.

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

Work From Anywhere

program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all

The Economist

content, including an online subscription, our range of apps, podcasts and more.

We are seeking a strategic and data-driven Head of Media Planning and Effectiveness to lead our global media planning, measurement, and optimization efforts for our B2C subscription business.

This newly created role will oversee the media planning and measurement, ensuring an effective channel mix across both acquisition and brand campaigns.

Reporting directly to the EVP of Marketing, this role will work cross-functionally with marketing leads, data, and finance teams, leveraging media mix modeling (MMM) and media planning tools to plan, optimize performance and maximize ROI.

Media Strategy & Planning

Develop and execute a global media strategy that aligns with business goals, balancing brand-building and acquisition marketing

Own the media mix, ensuring an optimal allocation of spend across digital and traditional channels

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.