Product Marketing Lead, Startups

10+ years in product marketing, content marketing, or growth marketing at a B2B SaaS company

3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders

Customer-obsessed with empathy for startup and founder challenges

Proven track record of translating features and products into compelling, customer-centric narratives and campaigns

Expertise in market segmentation, personas, and customer journey mapping

Strategic thinker who can execute tactically and work cross-functionally

The expected salary range for this role in SF or NYC is

$248,600

-

$279,675

. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a

As the Product Marketing Lead for Startups at Brex, you'll own the entire story for one of our most dynamic customer segments: venture-backed startups.

You'll lead the full go-to-market strategy for our product launches, and you’ll define the narrative for the Startups segment: shaping positioning, creating cross-channel campaigns, and aligning the customer journey to convert pipeline and grow adoption.

You not only like to shape the strategy, you also like to build: campaigns, content, pitch decks.

You genuinely love startups and follow the ecosystem closely.

In a market where products can often look the same, you know how to win the narrative war with founders through sharper positioning, bolder creative, and deeper audience connection.

Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.