Director, Content Marketing

7+ years in content marketing, digital marketing, or communications, including experience owning content as a lead-generation channel and leading a team agency, B2B/B2C, or high-growth environment preferred.

Demonstrated track record of using content to drive measurable pipeline: proven results in traffic-to-lead conversion, MQL/SQL growth, and content-influenced revenue and ROI.

Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.

Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.

Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.

At Viral Nation, compensation is structured, performance-led, and market-aligned.

Translate complex business objectives into a cohesive, long-term content strategy and editorial calendar tied to demand-generation and pipeline goals across the full funnel (awareness, consideration, conversion, retention).

Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.

Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.

Lead competitive and industry research to inform a differentiated, forward-looking content approach.

Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.

Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.