Senior UX Designer, DTC Web

5-8 years of UX/UI design experience, with a portfolio that demonstrates both design craft and research rigor – we want to see the process, not just the final screens.

Proven experience designing for eCommerce or DTC web environments, including subscription flows, checkout optimization, and commerce-specific UX patterns.

Hands-on qualitative research experience: you've planned and moderated user interviews and usability tests yourself, synthesized findings, and connected them directly to design decisions.

Familiarity with session recording and heatmap tools (Noibu, Hotjar, FullStory, or equivalent) and the ability to extract design insights from behavioral data alongside your qualitative work.

Comfortable using AI-assisted prototyping tools to quickly build and test working prototypes – not just static mocks or Figma prototypes.

Working knowledge of A/B testing and experimentation.

Competitive pay and benefits.

Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.

401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.

Employee Assistance Program (EAP) for mental wellness.

Flexible PTO and 12 company wide days off throughout the year.

Winter and Summer Weeklong Synchronized Company Shutdowns

At Life360, the web experience is a major entry point where families decide whether to trust us with their safety and the safety of the people, pets, and things they love.

UX Designer, DTC Web sits at the center of how Life360's digital experience looks, feels, and converts.

You'll own the design execution across our web surfaces, from subscription plan selectors and checkout flows to device bundle pages and post-purchase flows.

While simultaneously running the qualitative research program that tells us what customers actually need.

You'll prototype tests, map journeys, conduct interviews, and turn session data into design decisions, all in close partnership with the DTC team, Creative, Product and Engineering.

This is a role for someone who is equally energized by crafting a pixel-perfect prototype and sitting in on a user interview.

As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously – because a clunky flow is its own kind of broken promise. Sitting inside Journey Marketing, were a mix of merchandisers, marketers, data folks, and designers who all care about the same thing: turning every member touchpoint — from first website or app visit — into long-term loyalty and lasting relationships. From the online store to in-app purchases to wherever commerce shows up next, this team builds the experience that turns interest into purchase. If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit

life360.com

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Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.