Senior Performance Marketing Manager

6+ years of experience in performance, demand generation, or growth marketing in the B2B SaaS

Hands-on ownership of paid media campaigns (i.e.

Google Ads, LinkedIn) from strategy through optimization.

Proven ability to drive pipeline and revenue growth while optimizing CAC, ROAS, and conversion efficiency, using data to inform decisions and improve performance.

Strong cross-functional leadership skills, with experience driving alignment across Sales, RevOps, Product Marketing and external partners.

Experience testing and scaling new channels, programs, and growth opportunities.

Own and scale paid media programs across paid search, paid social, display, and retargeting to drive pipeline, self-serve activations, and revenue growth.

Plan and execute paid media campaigns end-to-end across channels, including strategy, budgeting, targeting, optimization and performance reporting.

Run data-driven experiments across messaging, creative, landing pages, and channel mix to identify and scale growth opportunities

Analyze full-funnel performance and translate data into actionable recommendations to improve conversion rates, CAC efficiency, and marketing ROI

Partner closely with Sales, Product Marketing, RevOps, and Web to align targeting, messaging, follow-up, and measurement across campaigns, including account-based programs

Evaluate and pilot new channels, vendors, and tactics (including industry publications, media partnerships, and content sponsorships), with a bias toward learning, speed, and efficient growth